Meta and Reliance Industries have partnered up to create an ambitious joint venture (JV) aimed at transforming enterprise artificial intelligence (AI) adoption in India and beyond.
This partnership is built on the combination of using Meta’s advanced open-source Llama models with Reliance’s vast industrial ecosystem and network to deliver affordable and scalable AI tools to thousands of businesses, from small enterprises to global corporations.
For Meta, the most important thing is to further open up the enterprise AI market to small and medium-sized businesses (SMBs) in India, who mostly don’t have the privilege to scale up with AI.
As such, the JV will allow for the American tech giant’s open-source Llama models to power and bring forth an AI Platform-as-a-service (PaaS), where organizations have the environment to “customise, deploy and govern generative-AI models for specific use cases across sales and marketing, information technology development and operations, customer service, finance, and a wide range of other enterprise workflows,” Reliance said in a press release.
Additionally, Meta’s Llama models will offer pre-configured or pre-built AI solutions that are designed for both industry-tailored and cross-functional use cases.
The JV, registered as Reliance Enterprise Intelligence Limited (REIL), was formally incorporated on October 24, 2025 with a capital infusion of about ₹855 crore (approximately $100 million).
In REIL, Reliance is said to hold a 70% stake, while Meta through its subsidiary Facebook Overseas Inc. holds the remaining 30% share.
India’s richest man and Reliance’s Chairman Mukesh Ambani described the venture’s mission as “democratizing enterprise-grade for every Indian organization – from ambitious SMBs to blue-chip corporates, enabling them to innovate faster, operate more efficiently, and compete confidently on the global stage.”
Why This Joint Venture Matters Now
Enterprise AI is a rapidly growing field, but adoption has been limited in many emerging markets due to high costs and infrastructure challenges.
Luckily, this joint venture between Meta and Reliance Industries specifically targets these pain points by leveraging the latter company’s deep research in India’s industrial and digital sectors, including its Jio’s connectivity and data centers, as well as Meta’s technological leadership as a social media and AI leader.
The result of this move is an enterprise AI suite that promises both cost-efficiency and flexibility, with deployment options over cloud, on premises, and even on its own infrastructure, mostly benefiting SMBs.
The Joint Venture particularly targets smaller businesses that haven’t had the privilege to engage in AI innovation. As such, businesses in India now stand to gain access to enterprise-grade AI solutions without the prohibitive and limiting expenses that are usually associated with such technology.
This will allow for more small businesses and companies to streamline workflows and improve their decision-making processes by tailoring these AI models for basic and diverse functions, including sales automation, customer service management and enhancement, financial analytics, etc.
“Through this Joint Venture, we’re putting Meta’s Llama models into real-world use, and I’m looking forward to Meta expanding its footprint in the enterprise space as we unlock new possibilities together,” Meta’s CEO Mark Zuckerberg boasted about the potential of this partnership.
