CEO of Nvidia, Jensen Huang. Photo Credit: Chesnot via Getty Images

The world’s leading AI chipmaker, Nvidia, has secured strong support from European governments for its “Sovereign AI” initiative following a high-profile tour by CEO Jensen Huang across the continent’s major capitals. The tour, which included stops in London, Paris, and Berlin, marked a noticeable shift in Europe’s approach to artificial intelligence (AI), where independence, local control of AI and technological leadership were all re-emphasized.

The concept of Sovereign AI embodies that each nation or region should have the ability to develop, manage, and operate its own artificial intelligence systems using local infrastructure, talent, and data. The goal is to ensure that AI technologies reflect each country’s unique language, culture, and values, while also complying with regional laws and regulations. 

For Nvidia’s CEO Jensen Huang, Sovereign AI means providing the hardware and expertise that allow countries to build and run their own AI systems, rather than solely relying on technology from abroad. This is the foundation of Huang’s recent tour across Europe, as he needed to convince European leaders that Nvidia could be a key partner in their quest for AI innovation and independence.

The timing of this campaign is especially crucial because Europe has been increasingly concerned about its reliance on American tech giants for critical digital infrastructure. Also, there has been an ongoing conversation about the European Union attitude towards AI policymaking. Many critics believe the commission is stifling the growth of the technology and, in turn, causing an overreliance on abroad technology as a result of its absence on the continent. Case in point: the recent EU AI Act.

Intereconomics, a platform for economic and social policy debates in Europe, argues that these policies immediately stifle the innovation of new technologies in the region, and that if we were to compare to other countries like the U.S. and China, we’d see an absence of the policies in the wake of emerging and life-changing technologies. In both of these countries, Lutz Finger in the latest Intereconomics journal, highlights their fast-paced progress in developing AI that has transformed the entire technology space, as opposed to the technologies that have emerged from the European continent.

As such, it is no wonder that Huang is pushing for the concept of Sovereign AI in Europe, and of course, for his company’s benefit.

In London, one of the cities he toured, Huang received a warm welcome at London Tech Week, where he appeared alongside U.K. Prime Minister Keir Starmer. Huang praised the U.K’s vibrant tech scene and venture capital ecosystem, calling it “the envy of the world.” Nvidia also promised to work with cloud providers Nebius and Nscale to deploy 14,000 Blackwell GPUs in new data centers. In response to this, Starmer announced a £1 billion ($1.3 billion) package to boost the U.K.’s computing power, stating the country’s ambition to be “an AI maker, not an AI taker.”

In Paris, another city he visited, Nvidia announced a major partnership with French startup Mistral AI to build a new data center powered by 18,000 of Nvidia Grace Blackwell systems. The project aims to give European companies a local alternative for developing and running AI models. French President Emmanuel Macron called the alignment “our fight for sovereignty.”

Then the tour continued in Berlin, where Nvidia revealed a collaboration with Deutsche Telekom to create Germany’s largest industrial AI cloud platform. This new facility will use 10,000 Nvidia Blackwell GPUs to accelerate AI applications in manufacturing, engineering, and robotics. German Chancellor Friedrich Merz highlighted the importance of such investments for the country’s digital future, saying that they are “crucial for our nation’s innovative capabilities.”

It is also important to amplify that Nvidia pledged to allocate some of its chip manufacturing capacity to Europe to support the building of four AI gigafactories that the EU had announced earlier in the year. For the commission, it means reducing dependence on American cloud providers. 

Building on this momentum, Huang revealed plans to launch at least 20 AI factories across Europe in the coming years, including five large-scale gigafactories equipped with Nvidia’s most advanced chips. These facilities are expected to increase Europe’s AI computing capacity tenfold within two years, thereby providing the infrastructure needed for European companies and governments to develop their own AI solutions.

Challenges Ahead

Despite the enthusiasm for this partnership, Europe’s push for Sovereign AI faces several challenges, a major one being the energy demand of new data centers as AI workloads are expected to significantly increase electricity consumption across the EU. 

Funding and competition is another issue in the sense that while European startups like Mistral have raised over $1 billion, it is still far less than what American tech giants invest in infrastructure each quarter. Europe also lags behind the U.S. and China in AI development, and most of the continent’s cloud infrastructure is still controlled by American companies. Only a handful of European firms, such as Mistral, are positioned to compete on a global scale.

And finally, European startups must learn how to navigate the EU’s strict new AI regulations, which at its core, requires transparency, human oversight, and responsible data use, especially for high-risk AI systems. 

Nvidia’s Sovereign AI push, now backed by the EU and several national governments on the continent, actually marks a turning point in Europe’s digital strategy. The coming years will show whether Europe can overcome the challenges of energy, funding, and competition to achieve true AI sovereignty.

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I’m Precious Amusat, Phronews’ Content Writer. I conduct in-depth research and write on the latest developments in the tech industry, including trends in big tech, startups, cybersecurity, artificial intelligence and their global impacts. When I’m off the clock, you’ll find me cheering on women’s footy, curled up with a romance novel, or binge-watching crime thrillers.

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